System Edström expands team with UK Sales Manager for Wholesale

System Edström has appointed Chris Angel as its first UK Sales Manager for Wholesale. The new role is an essential component of the recent management team restructure, which has been designed to build on the growth System Edström has achieved in the UK over the past three years.

Chris previously worked at Van Guard, where he spent nine years as National Sales Manager and Head of Sales. He also has experience as an Area Sales Manager in the building supplies trade.

The role focuses on managing and developing System Edström’s expanding wholesale channel. “My job will be to work closely with dealer partners and distributors, maintaining those relationships and developing core business,” says Chris.

System Edström Commercial Director David Sawford said: “The appointment of Chris in this role demonstrates our commitment to building the future of our business. We work with superb dealers and installers across the UK. Having one person dedicated to managing those relationships as they continue to grow is vital. This gives us the team we need to make the most of the opportunities the industry presents.”

Chris adds: “My proactive attitude and in-depth knowledge of the industry will benefit both System Edström and its partners. I aim to hit the ground running and build on the excellent brand and products System Edström is known for, and to take our customers, old and new, to the next level.”